Post January blues yet? Many businesses start the New Year filled with enthusiasm about their goals and vision for their business. What markets they want to penetrate, what customers they want to reach and how much they will add to their bottom line. What they forget about is how marketing should be strategically supporting those goals and what tactical activities need to be put in place to deliver it.
What we want to start getting you to think about is 2018 and beyond for your business! Planning for the future and knowing what you need to make happen to achieve your business goals
The seven steps to include in a marketing strategy and plan
We by no means, want to make a marketing strategy and plan sound simple and easy to do; if it was easy then you wouldn’t need to put the time, effort and thought into it, which is exactly what a marketing strategy and plan requires.
But when you strip everything back, we want to highlight seven things that your marketing strategy and plan must always include:
Set clear objectives – what is going to help you achieve your goals? The setting of SMART objectives at this stage is critical.
Who are you targeting – understand your audience i.e. your customers, otherwise how can your marketing be effective?
Agree deadlines and ownership, and make sure they are feasible – clear timeframes will help you plan out activity, who is responsible for delivery and by when, no last-minute rushes!
Build sales forecasts – help you manage cash flow and effectively allocate the resources your business needs.
Set targets – how are you going to measure the performance of your marketing activity? Our mantra is measure, measure, measure. Always track performance, understand where targets v sales are; understand your Return on Investment.
Set a budget – understand what you should spend to achieve those goals.
Plan out your marketing activity – plan tactical activities that support the wider strategy. Identify and agree what campaigns to run and what channels you will use to support those campaigns.
Why marketing strategy and planning is more important than ever
One of our previous blog posts talked about the importance of not cutting your marketing budget. Uncertainty about the impact of Brexit, consumer spending habits and a declining economy have all had an impact on businesses. Now, more than ever is the time for your business to stand out against the competition and be successful. Marketing plays a strategic role in helping you achieve that.
Follow this link to take a look at why your business shouldn’t cut your marketing budget.
Get help with marketing strategy and planning
Our All Things Marketing directors Helen and Carol work with businesses across many sectors on their marketing strategies and business plans. With a track record in helping businesses achieve their targets through joined up marketing get in touch and let them help your business with a marketing strategy and plan that will help your business succeed in 2018 and beyond.
Plus, with the full support of our marketing team, we can ensure that these joined up marketing solutions are effectively delivered through ongoing tactical marketing activities.
Contact our team on 0117 379 0303, or fill out our contact form.