“Trust me” said the person you shouldn’t

We’ve all instinctively learned (or rather, learned mostly through bitter experience) that the people who most often ask us to trust them are the persons least trustworthy.  We’re bombarded on a daily basis with advertising that promises us happiness, success, and levels of customer care that frankly we will never receive. So, it should come…

Integrated Marketing

Integrated marketing is something that almost everyone struggles with. The best performer is probably Amazon, with its immense resources and data, and its’ relentless insistent innovation.  Somehow, Amazon manages to follow up on every visit, every interaction, always with something to continue or expand the customer relationship.

The Importance of Having a Marketing Plan

Over the years I have spoken to many clients about the importance of including a marketing plan as part of their overall business strategy.  Businesses need to plan and project sales and target revenue for up to a minimum 3 year period and map out what type of marketing activities are necessary to achieve those…