Carol Tennant is our Marketing Director. She brings significant experience to the team at All Things Marketing® with a background in both financial services, and consultancy, working with clients across a variety of sectors, specialisms and customer segments. Her expertise in developing and implementing marketing, communication, and branding strategies has delivered dynamic solutions and measurable results for our clients.

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The Importance of Having a Marketing Plan

Over the years I have spoken to many clients about the importance of including a marketing plan as part of their overall business strategy.  Businesses need to plan and project sales and target revenue for up to a minimum 3 year period and map out what type of marketing activities are necessary to achieve those…